MagneticDays presents the new colors of JARVIS smart trainer for the 2020/2021 season
21 September 2020The 2020 edition of Rimini Bike Festival was the occasion to introduce the new colors of JARVIS smart trainer (avaliable for the 2020/2021 season) to the participants and journalists: “The choice to create three new colors – the MD CEO Marco Sbragi said – is not the result of chance, because colors say a lot about brand identity and strong points and uniqueness of products. And our history bears witness to this. Inspired by the latest trends in the automotive industry (to which we refer), we wanted to renew the chromatic selection of JARVIS smart trainer with three new colors: Smoky Grey, Silver and Twist (a mix of both). These new colors blend perfectly with the most important processing phase called anodizing, an electrolytic passivation process used to increase the thickness of the natural oxide layer on the surface of metal parts and resistance to corrosion and wear.”
